Details

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Description

• A gentle purple shampoo with amino acids and magnesium to neutralize yellow tones in virgin and color-treated white, grey, or blonde hair with added nourishment.

Benefits

• Neutralizes unwanted yellow tones in color-treated and virgin hair.

• Gently cleanses with added nourishment.

• Softens hair with enhanced shine.

How to use

• Distribute evenly through wet hair. Massage until a lather forms.

• Leave shampoo in for five minutes.

• Rinse thoroughly.

• Use one to two times per week depending on desired levels of neutralization.

• Follow with L'Oréal Professionnel’s Silver Anti-Brass Purple Conditioner for maximum results (sold separately).

Technology

• Magnesium: strengthens the hair fiber.

• Amino Acids: improve overall hair health by protecting against external agents.

• Anti-yellow agent: dye specifically formulated to neutralize the yellowing capillary fiber, without pigmentation.

Ingredients

• AQUA/WATER/EAU, CETEARYL ALCOHOL, COCAMIDOPROPYL BETAINE, BEHENTRIMONIUM CHLORIDE, PROPYLENE GLYCOL, AMODIMETHICONE, SCLEROTIUM GUM, PHENOXYETHANOL, PARFUM/FRAGRANCE, ISOPROPYL ALCOHOL, SODIUM CHLORIDE, ETHANOLAMINE, CITRIC ACID, CI 60730/ACID VIOLET 43, BENZYL SALICYLATE, TRIDECETH-6, BENZYL ALCOHOL, CHLORHEXIDINE DIGLUCONATE, CETRIMONIUM CHLORIDE, MAGNESIUM ACETATE.